Strengthening the planning application by demonstrating community need
Through in-depth place and in-home community research we demonstrated to Council how the development meets community needs beyond purely economic dimensions
Support in the DA process with first-hand, current evidence of community need
Demonstrated true community need beyond generic and aggregated data
Detailed and specific place analysis of cultural, social and behavioural needs
Detailed profiling of the community in six segments
Achieving a positive DA-outcome by demonstrating community need
The project faced challenges around approval for its development application. Demonstrating community need for the development was a critical part of the response strategy to council.
While typical approaches to demonstrating community need rely on generalised economic data, our fine grain, in-depth research with key segments of the community demonstrated cultural, behavioural and social needs that are required in the trading area. This supported the development of a balanced argument to put forward to council.
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